Welcome to Cape Classics privacy policy. Cape Classics respects your privacy and is committed to protecting your personal data.

  1. Introduction

This privacy policy tells you how Cape Classics uses your personal data when you visit our website, interact with us both on our website and on social media, subscribe to the email newsletter and use our store locator.

It also tells you about your privacy rights and how the law protects you.

It is important that you read this privacy policy so that you are fully aware of how and why we are using your data.

This privacy policy was last updated on May 21 2018, and historic versions can be obtained by contacting us. 

If you have any questions, or would like to exercise your privacy rights, please contact us at or see “How to contact Cape Classics” below in this policy.

  1. Personal Data

Personal Data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).

  1. How we collect Information

We collect a variety of information about our wonderful customers (you!) and visitors to the Cape Classics website. Below are different ways that we collect specific data. 

  • Email Newsletter: If you sign up for our email newsletter, you are giving consent for us to store your first name, last name, and email address. You may unsubscribe or contact us to delete at any time. 
  • Web Analytic Tools: We collect data on web users for analytical and advertising purposes. That information includes user’s browser, IP address, cookies, and telemetry to provide us insights into the content which is most engaging, the direction of traffic flows, conversion of users into newsletter subscribers, and conversion of users to third-party wine sales sites. Further, we make use of social media tracking codes from Facebook to measure inbound traffic based on advertising we utilize on that platform. We process the data with third parties including Facebook, Mailchimp, and Google.
  1. How We Use Your Information

We may use the information we collect to:

  • Communicate with you about our Services, including the products we offer and our website;
  • Respond to your requests, inquiries, comments, and suggestions;
  • Offer promotions, sweepstakes, or other contests;
  • Administer surveys and other market research;
  • Conduct research on our customer demographics, interests and behavior;
  • Operate, evaluate and improve our business, our websites and other products/services we offer (including to develop new products and services);
  • Tailor the content we display to you in our communications, and in connection with your use of our websites or mobile apps;
  • Analyze and enhance our communications and strategies (including by identifying when emails sent to you have received and read);
  • Provide you with important administrative information regarding the Services such as changes to this Privacy Policy and our Terms of Use and other policies;
  • Comply with legal requirements;
  • If we intend to use your personal data in any manner that is not consistent with this Privacy Policy, you will be informed of such anticipated use prior to or at the time we collect your personal data.
  1. Sharing your information

Unless explicated stated in a consumer contest, giveaway or sweepstakes – we only share data with third parties such as vendors and service providers who provide assistance with billing, payment processing, marketing, data analytics support and service associated with the site or service. We never share personal data that could be used to identify an individual.

  1. Additional Rights For EEA Users or Similar International Areas

If you live in the European Economic Area, or a similar international area, you may have additional privacy rights available to you under applicable laws. We will process your requests in accordance with applicable data protection laws. If you would like to exercise any of the below rights, please contact so that we may consider your request in accordance with applicable law:

  • Right not to provide or withdraw consent: You have the right not to provide or withdraw your consent at any time.
  • Right of access: You may have the right to access the Personal Data that you provided Cape Classics.
  • Right of erasure: You may have the right to the erasure of Personal Data that Cape Classics hold about you.
  • Right to object to processing: You may have the right to request that Cape Classics stop processing your Personal Data and/or to stop sending you marketing communications.
  • Right to rectification: You may have the right to require us to correct any of your Personal Data.
  1. Data Protection Officer

Cape Classics has appointed a Data Protection Officer to ensure continued commitment to privacy and security practices. For further information, please contact us

  1. Children Under Age of 13

Cape Classics does not knowingly collect personal identifiable information from children under the age of thirteen (13) without verifiable parental consent. If it is determined that such information has been inadvertently collected on anyone under the age of thirteen (13), we shall immediately take the necessary steps to ensure that such information is deleted from our system’s database. Anyone under the age of thirteen (13) must seek and obtain parent or guardian permission to use this website.

  1. Unsubscribe or Opt-Out

All users and/or visitors to our website have the option to discontinue receiving communication from us and/or reserve the right to discontinue receiving communications by way of email or newsletters. To discontinue or unsubscribe to our website, please send an email that you wish to unsubscribe to If you wish to unsubscribe or opt-out from any third-party websites, you must go to that specific website to unsubscribe and/or opt-out.

  1. Links to Other Web Sites

Our website does contain links to affiliate and other websites. Cape Classics does not claim nor accept responsibility for any privacy policies, practices and/or procedures of other such websites. Therefore, we encourage all users and visitors to be aware when they leave our website and to read the privacy statements of each and every website that collects personally identifiable information. The aforementioned Privacy Policy Agreement applies only and solely to the information collected by our website.

  1. Security

Cape Classics shall endeavor and shall take every precaution to maintain adequate physical, procedural and technical security with respect to our offices and information storage facilities so as to prevent any loss, misuse, unauthorized access, disclosure or modification of the user’s personal information under our control.

The company also uses Secure Socket Layer (SSL) for authentication and private communications in an effort to build users’ trust and confidence in the internet and website use by providing simple and secure access and communication of credit card and personal information.

  1. Changes to Privacy Policy Agreement

Cape Classics reserves the right to update and/or change the terms of our privacy policy, and as such we will post those change to our website homepage at, so that our users and/or visitors are always aware of the type of information we collect, how it will be used, and under what circumstances, if any, we may disclose such information. If at any point in time Cape Classics decides to make use of any personally identifiable information on file, in a manner vastly different from that which was stated when this information was initially collected, the user or users shall be promptly notified by email. Users at that time shall have the option as to whether or not to permit the use of their information in this separate manner.

  1. Acceptance of Terms

Through the use of this website, you are hereby accepting the terms and conditions stipulated within the aforementioned Privacy Policy Agreement. If you are not in agreement with our terms and conditions, then you should refrain from further use of our sites. In addition, your continued use of our website following the posting of any updates or changes to our terms and conditions shall mean that you are in agreement and acceptance of such changes.

  1. How to Contact Us

If you have any questions or concerns regarding the Privacy Policy Agreement related to our website, please feel free to contact us at the following email, telephone number or mailing address.


Telephone Number: 212-686-1300

Mailing Address:
Cape Classics
16 W 36th St., Floor Ph
New York, New York 10018

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Privacy Policy